Department of Advertising and Public Relations
Advertising and public relations is a discipline that deals with new theories and practices in the field of advertising and public relations. It focuses on various subjects such as advertising planning, production, market research, media planning, and branding based on a wide range of related theories such as marketing, communication, psychology, and sociology.
Moreover, advertising and public relations are unique fields of social science that emphasize the value of strategic management of communication for beneficial interactions between organizations and the public that constitutes them. As such, successful execution of advertising and public relations requires both scientific knowledge and practical skills.
The department boast an illustrious history - it was the first of its kind opened in Korea (1989) to establish advertising and public relations, both of which enjoy significant academic interest and popularity (as a career choice) in developed countries, as disciplines in Korea. Today, the department is widely recognized as the cradle of nurturing the best advertising and public relations experts in the country.
In recognition of the above, the Department of Advertising and Public Relations has been designated as one of only seven “Rainbow Departments,” specialty departments, at the ERICA Campus. This means the first successful applicant within the regular/rolling admissions window is entitled to a scholarship of KRW 1 million per semester to cover tuition.
Faculty members at the department are veterans in both the theory and practice of advertising and public relations, and they have played a pivotal role in growing the industry in Korea. Graduates of the program also play an indispensable role in the advertising and public relations industry.
Hanyang University's Department of Advertising and Public Relations is a place that builds the character of students and teaches them the skills they need with the pride of being the best academic department in advertising and public relations. In order to create a desirable culture for advertising and public relations, the department looks to respect feedback from its students with a ubiquitous and objective perspective on education.
Moreover, advertising and public relations are unique fields of social science that emphasize the value of strategic management of communication for beneficial interactions between organizations and the public that constitutes them. As such, successful execution of advertising and public relations requires both scientific knowledge and practical skills.
The department boast an illustrious history - it was the first of its kind opened in Korea (1989) to establish advertising and public relations, both of which enjoy significant academic interest and popularity (as a career choice) in developed countries, as disciplines in Korea. Today, the department is widely recognized as the cradle of nurturing the best advertising and public relations experts in the country.
In recognition of the above, the Department of Advertising and Public Relations has been designated as one of only seven “Rainbow Departments,” specialty departments, at the ERICA Campus. This means the first successful applicant within the regular/rolling admissions window is entitled to a scholarship of KRW 1 million per semester to cover tuition.
Faculty members at the department are veterans in both the theory and practice of advertising and public relations, and they have played a pivotal role in growing the industry in Korea. Graduates of the program also play an indispensable role in the advertising and public relations industry.
Hanyang University's Department of Advertising and Public Relations is a place that builds the character of students and teaches them the skills they need with the pride of being the best academic department in advertising and public relations. In order to create a desirable culture for advertising and public relations, the department looks to respect feedback from its students with a ubiquitous and objective perspective on education.
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