Advertising and public relations is a discipline that deals with new theories and practices in the field of advertising and public relations. It focuses on various subjects such as advertising planning, production, market research, media planning, and branding based on a wide range of related theories such as marketing, communication, psychology, and sociology.
Moreover, advertising and public relations are unique fields of social science that emphasize the value of strategic management of communication for beneficial interactions between organizations and the public that constitutes them. As such, successful execution of advertising and public relations requires both scientific knowledge and practical skills.
The department boast an illustrious history - it was the first of its kind opened in Korea (1989) to establish advertising and public relations, both of which enjoy significant academic interest and popularity (as a career choice) in developed countries, as disciplines in Korea. Today, the department is widely recognized as the cradle of nurturing the best advertising and public relations experts in the country.
In recognition of the above, the Department of Advertising and Public Relations has been designated as one of only seven “Rainbow Departments,” specialty departments, at the ERICA Campus. This means the first successful applicant within the regular/rolling admissions window is entitled to a scholarship of KRW 1 million per semester to cover tuition.
Faculty members at the department are veterans in both the theory and practice of advertising and public relations, and they have played a pivotal role in growing the industry in Korea. Graduates of the program also play an indispensable role in the advertising and public relations industry.
Hanyang University's Department of Advertising and Public Relations is a place that builds the character of students and teaches them the skills they need with the pride of being the best academic department in advertising and public relations. In order to create a desirable culture for advertising and public relations, the department looks to respect feedback from its students with a ubiquitous and objective perspective on education.

The Department of Media and Social Informatics aims to educate students on knowledge about media, information, and technology, and to share insight on human society so that students can fight against some of “the world’s great challenges.”
Advances in technology have led to changes in the media environment, and in turn, advancement sin communication technology have driven rapid social change.
Going forward, the world we live in will be dominated by trends driven by technology such as AI, autonomous driving cars, IoT, and big data.
However, the unique characteristics and culture people have as humans and the instinctive behaviors of human society will still be a staple in people’s lives.
The department produces students who can explain or forecast numerous media, information, communication, and social change phenomena that occur in the confrontation, conflict, harmony, and circulation process of “change and constancy,” the two factors that humanity has no choice but to face.

College of Business and Economics
“The College of Business and Economics, founded in 1980, originally featured a Department of Economics, Department of Business Administration, Department of Trade, and Department of Accounting. Since then, the college has continued to innovate, focusing on the Department of Economics and the Department of Business Administration, and is utilizing a perfectly optimized curriculum and innovative means of teaching for each major under the leadership of an excellent faculty with extensive experience in both research and education. The college’s goal is to train students with practical and creative problem-solving skills, strategic thinking skills, communication skills, cooperation, empathy, and a keen sense of international affairs.
Moreover, the college offers a balanced curriculum of subjects that teach not only foundational knowledge in the realm of business and economics, but also insights that help solve real problems in corporations and society.
In particular, the college features Industry-Coupled Problem-Based Learning (IC-PBL) programs in which students take charge of their own learning - they study in teams and in connection with companies - and a Capstone Design where students dedicate themselves to more in-depth research on tasks they set for themselves.
The college is creating a learning environment with ties to the world outside Korea with international students from various countries around the world. To that end, it has an English-only track that allows students to graduate just by taking courses delivered in English.
Through these efforts, the college has enjoyed some remarkable success, including an international certification that recognizes the college as a world-class institution for business education.”